A data lake acts as a central repository for all your data. It welcomes structured data, alongside unstructured content.
track user behaviour - make better decisions - gain more revenue
Ecommerce Tracking Posts
BigQuery can store data in nested fields. It uses to denormalize data storage and increase query performance. For a first time user nested fields could…
I use realy often BigQuery for analysis since the free Google Analytics 4 has the ability to send “raw” data to BQ. If I get…
I’m a big fan of Google Cloud Platform. It can help your work in many ways from data storage (Google Big Query, Storage Bucket) to…
AdForm is a danish digital advertising media company. It has advertiser/agency side and publisher side. The post is about the publisher side, but most of…
First things first. You have to add Google Analytics 4 events to your site, because GA4 have the ability to send raw data to BigQuery…
The future is Google Analytics 4 (if you use Google Analytics tracking), but sometimes you have to create the “classic” Google Analytics property. Why? Because…
Since Google Analytics 4 has instant accsess to Google BigQuery, you can send the raw data to there for free. Why is it so important?…
I got a lot of questions why tracks the ad system way more clicks than Google Analytics pageviews. Or, why the ad clicks are not…
The right Google Analytics goal setup is essential for your ecommerce site. The previous post is about the importance of the goals on ecommerce sites.…